Selling on eBay & Amazon (2023)

After all of your hard work finding a product to sell and a supplier to supply your products, it’s time to get to the real meat of selling online! You have a big choice to make:

Where do you want to list your products?

I’ll be focusing on Amazon and eBay for the majority of this guide, but there are a few other options I’ll mention as well. Without further ado, let’s dive in.

Selling on Amazon vs. eBay

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  • Total active users: 310 Millions
  • Total Sellers: 2.5 Millions
  • Fees: $39.99 monthly subscription fee plus per-item selling fees
  • Sellers' business model: Fixed price listing
  • Seller tools: Offers a suite of tools for analytics, store promotion, and FBA service for shipping.
  • Market share: Accounts for close to 50% of all eCommerce sales in the US.

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  • Total active users: 180 Millions
  • Total Sellers: 25 Millions
  • Sellers' business model: Auction style
  • Fees: 12.9% up to $7,500 and 2.35% on the portion of the sale over $7,500
  • Seller tools: Offers a range of tools to help you create, manage, and promote your listings.
  • Market share: Accounts for less than 10% of eCommerce sales in the US.

Amazon vs eBay: What's the difference?

The two biggest contenders for online retailing are Amazon and eBay.

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Both have millions in sales every year, both get hundreds of thousands of eyeballs every day, and both host almost every product you can possibly think of. Amazon is said to have more than 310 million active users and 2.5 million sellers, while eBay has close to 180 million users and 25 million sellers.

While there are plenty of similarities between the two platforms, there are some significant differences:

eBay’s auction style vs. Amazon’s fixed price

One of the most well-known differences between these two behemoths is eBay’s auction style (as opposed to a fixed price listing).

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Basically, you’re able to list your items at a very low price, and consumers bid to buy the product. The highest bid when the time runs out, wins.

Amazon, on the other hand, simply lists items at the price they sell for, and that’s that. Overall, this isn’t a huge difference, simply due to the fact that you should almost always be listing your items at a fixed price, regardless of the marketplace you choose.

Auction-style is much less reliable and is more for people selling one-off items around the house.

Amazon fees vs eBay fees: Who has the lowest fees?

One of the most important considerations when deciding between eBay and Amazon is how much it will cost you. I’m talking about the fee you’re charged for every sale you make.

Amazon and eBay both charge a fee any time you sell something on their platform, but the exact amount you have to pay might differ between the two platforms.

Every time you pay a fee, you’re eating into your profit margin so it’s important to do the math and see which delivers the best bang for buck.

eBay fees

eBay let’s you list 250 items for free each month. After that, you’re charged $0.35 per listing.

They charge a 12.9% up to $7,500 and 2.35% on the portion of the sale over $7,500 final value fee for most items, but there are exceptions. For instance, if you sell a guitar, they only take 3.5% of the final value of your sale.

See the full guide to fees for selling on eBay here.

Amazon fees

Amazon’s fees are higher than eBay’s. As a professional seller, you pay a monthly subscription of USD $39.99. There’s no listing fee, but Amazon charges a referral fee for each sale you make. In most cases, the referral fee is 15% but it varies depending on the type of product you sell. Media items, such as books, music, video games etc, incur a closing fee of $1.80 per item.

If you decide to use Amazon FBA service, which I explain below, there are additional fees to cover the storage, handling, packaging and shipping of your products.

See the full guide to fees for selling on Amazon here.

Which platform offers the best seller tools?

Both of these platforms pack a fair punch when it comes to the range of extra tools and services they provide for sellers. However, the main one that sets them apart if Amazon’s Fulfilled by Amazon (FBA) service.

What is Amazon FBA and How Does it Work?

FBA is Amazon’s warehouse fulfillment service. Basically, they will store all of your goods in their warehouse, and even ship them out for you, for a price. (Nothing’s free, of course!)

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You may want to pick Amazon specifically for this reason, because storing your own inventory can be a huge hassle. For more information on FBA, check out Amazon’s help center. I’ll also talk about it a bit more in the advanced tips section below.

(Video) Should You Sell On eBay Or Amazon In 2022?

Other Amazon Seller Tools

Amazon also provides sellers with a suite of tools that you can use within the platform such as business reports, which provide insights into your overall sales, traffic, conversions etc, and promotions which you can use to push inventory or take advantage of seasonal or holiday sales.

Some helpful resources:

eBay Seller Tools

eBay has a range of tools to help you create, manage, and promote your listings. There’s the Seller Hub, which is the central dashboard for running your eBay business, as well as Selling Templates to simplify your listings, and the eBay mobile app.

Alternatives to eBay and Amazon

While Amazon and eBay are the biggest and most well-known online marketplaces, there are plenty of alternatives if you’re not willing to sell on those giant websites.

  • Etsy

    Etsy is a great marketplace for any retailers looking to sell handcrafted or vintage (>20 years old) goods. However, your goods need to fit the hand-crafted or vintage criteria, as Etsy is pretty quick to ban vendors who don’t follow their rules.

    Selling on eBay & Amazon (6)

    Etsy is predominantly for small-scale merchants who handmade their items by themselves.

    However, some merchants do sell items which are handmade by their suppliers. If you want to do this, you’re required to disclose the relevant information in an application to Etsy; following this, your application will be reviewed, and either approved or rejected.

  • Jet

    Selling on eBay & Amazon (7) is becoming a new major player in the online retail world. They seemingly appeared almost overnight, and have quickly become a big threat to both eBay and Amazon.

    They are getting a lot of traffic, and are looking to grow fairly rapidly over the coming months and years. Of all the possible alternatives, Jet is probably the biggest standout.

  • Rakuten

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    Formerly, Rakuten is basically the Asian equivalent to Amazon. While it’s fairly easy to set up an account and sell on them, I’ve heard bad things from their vendors. They seem to only bring in minimal sales, which is even worse because their fees are pretty high compared to Amazon or eBay.

    Of course, this could just be hearsay, but I’d recommend doing some research or waiting until you have some experience before experimenting with them.

  • uBid

    Ubid is the most unique of all the marketplaces I’ve listed so far. It’s an auction style, similar to eBay. However, instead of getting paid the amount someone buys it for, you get paid every time someone places a bid.

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    You could potentially earn $1000 for a $200 sale on an iPad. However, user beware; I’ve read a lot of reviews saying the uBid sellers are scams.

    While you won’t be scamming people, it may not be worth even being around potential scammers, lest you be clumped together with them and their bad reputation. That said, if you really want to avoid eBay or Amazon, it may be worth doing some more research about the company to see if you can be successful there.

I’m going to move on to talk about product listings now, but if you want to look at more alternatives on top of the ones provided above, check out this article which provides a handy round-up of places you may consider.

How to create great product listings

Regardless of which marketplace you choose to sell on, the small details in your product listing page are going to play a huge part in whether someone buys from you.

Here are some tips for creating product listings that get more visibility and make more sales. I've ranked these in order of importance, so start at the top!

#1: Don't skimp on product images

A picture is worth a thousand words, as they say. Your product image will be the reason people click (or don’t click) on your listing, so it's vitally important that you get this right.

Ideally, you need high-definition (i.e., large and clear) images that cover multiple angles and show the use of the product.

For example, let’s say you’re selling a helmet. You should have the following pictures:

  • An image of the front of the helmet, by itself, with a plain background (ideally white).
  • A photo of each of the sides of the helmet
  • A close-up of any design on the helmet
  • Some images of people actually wearing the helmet, maybe riding a bike or skateboard.

For bonus points, you could include a video. High-quality videos (even videos of a static image!) have been shown to increase sales.

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Pro-tip: Even if you can’t afford to hire a professional product photographer, you should still be able to achieve decent results with the right tools and equipment. Check out this guide that will help you to master product photography whilst on a tight budget!

#2: Optimize your title

The title is the second most important thing to focus on. Together with your product images, your title is what will encourage people to click on your listing. It's also very important for increasing your visibility — particularly on eBay.

There are a few key differences between what makes a good title on a platform like eBay, and what makes a good title on a platform like Amazon.

Titles on eBay

To increase your visibility on eBay, you'll include "keywords" in your title.

For example, you might list a bike helmet as “Razor V-17 Kid’s Protective Helmet For BMX Bicycle Bike Cycling Scooter Ski Skateboard”.

(Video) Amazon vs. Ebay - Where You Should Sell!

Sounds kind of spammy, doesn't it? But this helps your listing show up when people search eBay for different things, like “BMX helmet” “Bike helmet” “Cycling helmet” “Scooter helmet” “Ski helmet” and “Skateboard helmet”.

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Ebay’s algorithms pay a lot of attention to the words in your title, and even though "bike" and "bicycle", or "children" and "kids" mean the same thing, they'll still give higher billing to a listing that contains the exact word that the customer searched for.

So if you want to get your helmet listing in front of as many potential buyers as possible, you need to cram all those “keywords” in there — even though it looks spammy.

Titles on Amazon

Amazon, on the other hand, wants you to list to-the-point, descriptive titles without too many keywords.

That same helmet might be listed as “Razor V-17 Youth Multisport Helmet”. Much more concise without the spam.

What is a keyword?

Keywords are an important concept when you’re selling online, so they deserve a special box.

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Keywords are the words that you would like your product to appear in the search results for. For instance, if you’re selling running shoes you definitely want to appear when someone searches for “running shoes”. But you might also want to appear when someone searches for “sneakers” or “trainers”. Those are both words that mean roughly the same thing, and people searching for those things would very likely be interested in your product.

Likewise in our previous example, the helmet you’re selling might be good for lots of different sports: Skiing, skateboarding, scootering, and cycling. You want your listing to appear when a potential customer searches for any of those things. So you include those “keywords” in your listing somewhere.

The trick with keywords is to try to think like your customer: What might someone search for if they wanted to buy the thing you’re selling? Try to include those words in your listing. It means that you’ll get your listing in front of as many potential customers as possible.

Here are some tips for using keywords in your listing:

  • Don’t make your title or description look spammy (Although your eBay title, not your description, may look a little spammy). Try to include them naturally.
  • Don’t focus on more than 2-3 keywords (eBay being the exception with 4-5 being ideal).
  • Try to find the more specific keywords. Broad keywords like “shoe” will have way too much competition for you to rank for. Instead, go for something like “Women’s Dance Shoes”. Just describe your product and be specific! If you found a niche, you should have plenty of niche keywords to go from with little competition.

#3: Write a detailed and compelling description

Once a viewer clicks on your listing and sees your product page, the next thing they’ll see is the product description. A product description that sells needs to be clear, easy to understand, and highly relatable. Here are a few key points to include when writing your descriptions:

  • Materials / technical specifications: What is it made out of? How big is it? What are the technical details that the customer should know?
  • Features and benefits: List the features of the product you're selling, but also make sure you're really selling the product by including its benefits as well. For example, instead of writing: “These shoes are made of leather and come in black or white”, try “These real leather shoes are not only durable, but fashionable. People’s heads will turn when they see you in these! Try the ever-popular black, or the pure white to really make a statement!”
  • Keywords: You can also add keywords to your description to increase visibility. Add synonyms (e.g., bike, bicycle, cycle) and related uses (e.g., skateboard, scooter, snowboard) — but try to do it naturally so that it doesn't look fake and spammy.
  • Bullet points and other formatting: Make your listing easy to read by breaking the features/benefits down into bullet point lists, using subheadings, etc.

Pro-tip: to make your product descriptions more effective, create a buyer persona that will help you understand what your ideal buyer looks like. Apart from helping with your product descriptions, this will also help you tailor your other content (email newsletters, blog content, etc) and even fine-tune your product development strategies.

#4: Gather your feedback

The feedback and reviews on your product listings are really important.

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Many online shoppers look at customer reviews when browsing product pages; in fact, 88% of shoppers say that they trust reviews as much as personal recommendations.

Amassing an arsenal of reviews takes a while, so this is more of a long-term project rather than something you can tweak in an afternoon. But it's still extremely important to keep in mind.

eBay and Amazon both automatically send them emails asking to rate or review their product purchase, but you can also increase your number of reviews by personally reaching out to your customers and requesting it, or by including a printed slip in your box reminding them to leave a review.

Pro-tip: if you get a negative review, don’t just ignore it. Try to get it removed, or if you’re not able to do so, respond to the review so that your potential buyers can see that you’re responsive and open to customer feedback.

#5: Consider your price

It's true that everyone wants the best deal possible, and (all else being equal) a tiny price difference might be all it takes to make a buyer choose one seller over another.

This is more true on eBay, due to their “used goods” nature; Amazon has a buy box, which I’ll talk about in the Advanced section, that matters more than price.

But there's a reason I've put "price" down the bottom of my pile of tweaks.

Before you get into a price war with your competitors and join the "race to the bottom", keep in mind that the other parts of your product listing (photos, description, feedback) can often trump small price differences.

Certainly look around at your competition and get a feel for what your market is accepting, but try to use other differentiators to get an edge over your competitors before you resort to slashing prices.

How to cope with competition?

No matter how good you are at sniffing out "undiscovered" niches, there's a good chance you'll come face to face with some competition at some point in your selling career.

When this happens you need to give customers a reason to purchase from you rather than your competition.

Here are some ways to do that.

#1: Create better product listings

As I said before, price isn't the only way to make yourself more appealing to buyers than your competitors. Sometimes a more detailed, comprehensive, or reassuring description can be the deciding factor for your buyer.

(Video) Forget eBay! Here Are 6 Better Alternatives To Sell Your Stuff Online

In fact, sometimes a better product description can even enable you to charge more than your competitor.

One of the girls in the office at SaleHoo has experience doing just that: She used to sell the exact same video games that everyone else was selling, but she was able to sell them at higher prices because she provided much more comprehensive product descriptions. Her customers simply felt more comfortable buying from her.

So if you want to get the jump on your competitors, take a look at your competitors' listings, and see if you can see ways to improve on them.

  • Are their photos crap? Take better ones.
  • Is their description lame? Write a better one.
  • Do they mention their guarantee/return policy? Mention yours.
  • Does their feedback contain complaints about packaging? Improve your packaging. And if you really want to twist the knife, mention in your listing how safely and securely your goods will be packaged.

Basically, spend some time analyzing your competitors' weaknesses, and then try to beat them.

#2: Add bonuses or create bundles

Even though your buyers might be willing to jump ship just to save a few cents, this can also be made to work in your favor: By adding a small bonus to your product, you can make your offer stand out from your competitors'.

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Think about it: If two different sellers were offering a wide-angle lens for your smartphone camera for exactly the same price, but one of those sellers offered you a bonus lens cleaning cloth with your purchase— you’d go for the one that offered you the freebie, right?

Even though that freebie might not be worth very much. All else being equal, that extra little bonus could be the decision-maker for your buyer.

Of course this tactic is hard to do if you’re drop shipping and you don’t get to personally handle your goods, but you could still have a chat to your supplier about whether it’s possible.

Another benefit of making a “bundle” for your product: if you’re selling on Amazon it might also help you get into the coveted “Buy Box” (see below).

#3: Use other marketing channels to bring customers to you.

The problem with marketplaces like eBay and Amazon is that it makes it so easy for buyers to compare your listing with your competitors. Buyers arrive at these sites with a "comparison mentality" — they're looking for the best deal.

But what if you could attract buyers who aren't in that "comparison" state of mind?

You can do this by using other marketing channels (like email or social media) to bring customers directly to you, rather than relying on eBay and Amazon to do your marketing for you.

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For example, let’s say I’m selling cat necklaces for cat lovers. I happen to know that my cat-loving audience tends to spend a lot of time looking at cat photos on Instagram.

Because I know that's where my audience hangs out, I could have a cat Instagram myself where I post cat photos, and also promote my products for cat lovers available in my eBay store.

The people I attract to my listings through this method are completely different from the people who would normally find my listings through eBay: The customers from Instagram have come directly to me. They haven't searched for "cat jewelry" in eBay. They haven't seen my jewelry stacked up against all the other cat jewelry out there.

They're not comparing me to anyone else because I brought them straight to me.

Likewise, you might create a Facebook page for yourself (but don’t just create it, make sure you manage and update it well). Or you might collect the email addresses of your past customers and email them directly when you add a new product to your catalog.

Finally, you can search for influencers to find people to partner with on social media who have a large, engaged audience that would love your products.

The trick is to find other ways of attracting buyers, rather than just leaning on eBay or Amazon.

This is a longer-term strategy, but it's something to keep in mind.

#4: Build reputation and loyalty

Another long-term strategy that will help you weather the competition is to build loyalty and reputation among your existing customers.

Make it so that they have such a great experience buying from you that they would never consider buying from anyone else.

I mentioned earlier that Amazon customers are often prepared to spend a little more on their purchases because they know and trust the Amazon brand. They know that if something goes wrong with their order (they choose the wrong size, or the order doesn't arrive) then Amazon will refund them without question.

Aim to build the same degree of trust and loyalty with your own customers, so that even when they see your competitor offering the same product for a lower price... they'll still come to you, because they know everything will run smoothly.

That means...

  • Ensure your customers get their packages on time
  • Ensure goods are well-packaged and in good condition
  • Provide good communication throughout the purchase process
  • If anything goes wrong, give them a refund or replacement with as little hassle as possible
  • Respond quickly to any queries
  • Where possible, try to delight your customers: I've seen sellers slip a few pieces of candy or a couple of stickers into each package. It's not a big thing, but your customers will remember!

#5: Create a unique product

When you sell something that nobody else is selling, you cut out the competition completely.

(Video) I'm Taking Everything I Can From GOODWILL to Sell on EBAY!

I'm not talking about finding a product that nobody else is selling yet — I'm talking about creating your own product.

To sell a unique product, you must either invent something new, or improve upon an existing item. I’ve talked a few times about building your own brand and customizing your items; that idea fits in this category.

For example, matcha powder has become incredibly popular lately. You could sell brand-name, already made matcha powder; or, you could sell matcha powder with your own brand name, like Hello Matcha did.

Rather than selling an existing brand of matcha tea, they found a supplier who would give them private label rights (the right to put their own label on the product). Hello Matcha simply created their own logo and labels, gave these to the supplier, and the supplier dropshipped the newly re-labeled product to customers.

Like wise, you can find private label manufacturers and manufacturer products of your own brand and start selling on eBay or Amazon.

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While Hello Matcha weren't doing this to sell on eBay or Amazon, private labelling your own product is a fantastic way to cope with competition in these marketplaces. There won't be anyone else selling the exact same product as you, so it will be harder for your buyers to compare you to other sellers.

This is a step to aspire to, rather than something to try straight away when you're just getting started. Just keep it in mind as a way to eventually grow your business.


Up until now we've been talking about strategies that broadly apply to whatever marketplace you might choose to sell in. Here are some additional things to consider that are specific to either eBay or Amazon.

Tips for selling on eBay

Listing Upgrades

eBay is a different beast than Amazon for many reasons, but one of the biggest is their plethora of “upgrades” for your listings.

While most of eBay’s listing upgrades are nearly useless wastes of money in most situations, there are a few you should pay attention to. The following are worth considering, depending on your budget, product, and overall goal:

  • Subtitle: This shows a subtitle under your main product title on the search page. More text means more attention to your listing, which means (hopefully) more sales.
  • Bold: Bolds your product title on the search page. Again, standing out could increase clicks on your listing and, potentially, sales.
  • Gallery Plus: Allows you to display a larger picture when shoppers hover over the item. This will allow your listing to stand out from others, and attract more shoppers.
  • Featured Plus: Displays a larger picture when shoppers hover over the item (which is the same as Gallery Plus); on top of that, your item will be shown in the special Featured section above the general Picture Gallery in the search results.

While these upgrades certainly aren’t necessary, they can be beneficial if you need a slight boost over the competition.

Do take note, though, that what works for other merchants might not necessarily work for you. I’d recommend trying out the various options with a small budget rather than going all in on one particular upgrade because you’ve heard through the grapevine that it works the best.

Store Templates

Kind of like running your own website, eBay allows its users to install store templates, which customize the look of your personal eBay store.

Here are a few free template websites:

Just be careful when picking a template for your store or listing: It’s easy to get carried away with the bells and whistles (and Comic Sans font) and have it actually hurt your chances of making a sale.

Remember that you always want to look professional and trustworthy. I recommend keeping things as simple and clear as possible, and keep the focus on the product.

Tips for selling on Amazon

The Buy Box

As I mentioned earlier, Amazon’s Buy Box is very important. It is the box on the right side of the page where viewers can purchase their item. Only one seller can get into this box.

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This is done by:

  • Being on the Professional selling plan, and being Buy Box Eligible
  • Selling an item that no one else is selling.
  • Selling a product that other people are selling, BUT adding something extra to turn it into a "bundle", which effectively makes it "unique".

This last option can be a little hard to understand, so let me illustrate: Imagine you are selling a Nike shoe (not that you necessarily should, this is just an example). You’ll almost certainly have a lot of competition and it would be hard to get into the Buy Box.

BUT! If you create a Nike shoe “bundle”, which includes the shoes and socks (or shoe cleaner, or something) then Amazon sees this as an entirely different product. So long as nobody else is selling the exact same bundle, you'll be the only one competing for the Buy Box, and you'll get in.

Using Fulfilled-by-Amazon (FBA)

Fulfillment by Amazon (FBA) is one of the biggest reasons to choose Amazon over eBay if you’re starting with a fairly large inventory, because it means Amazon can become your warehouse. Inventory is a huge pain to deal with (probably one of the #1 biggest headaches to online retailers), so if you can avoid storing and shipping your own inventory, do it.

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Also, if you use FBA, your items will be eligible for free 2-day shipping to Amazon Prime customers. This can increase your sales, as many Prime shoppers are heavily biased towards only buying Prime items. (I personally only buy Prime items.)

Keep in mind that your profits will suffer if you use FBA. Amazon charge you for every item they store and ship. Do your math and see if it still works out in your favor. If you need an overview of the entire selling process on Amazon, read our step by step guide here.


You now have a much better understanding of the different marketplaces available to you, and hopefully which one you should pick. One option we haven’t discussed yet is starting your own web store — this can be a great alternative or supplement to selling on eBay or Amazon, but it deserves its own topic: for info on that, check out the next section, “Starting an Online Store”.

You could also head to our “Dropshipping” section if you’ve decided you’d like to try that.

Otherwise, go right to our “Online Business Basics” section to learn the last of what you need to know before starting and growing your new store!

(Video) eBay follows amazon's lead, consolidating & destroying the refurbished marketplace

Where to go Next:
  • Starting an Online Store


Can I sell on both eBay and Amazon? ›

Sellers can use FBA to ship products that are sold through any platform – not just Amazon. Someone who sells on both Amazon and eBay may choose to use FBA to fulfill their eBay orders, for example. This is called Multichannel Fulfillment (MCF) and has higher prices than using FBA to fulfill Amazon orders.

Is selling on eBay still worth it? ›

Is it profitable to sell on eBay? Definitely! You can sell unwanted things laying around your house, or if you want to make it into a legitimate business, many sellers have found success. Don't expect overnight success though, as with any business it takes time and effort!

Why is my selling limit so low on eBay? ›

To be eligible for a selling limit increase, eBay is looking for seller levels 'Above Standard' and above (Top Rated.) If your eBay seller level is 'Below Average', improve your eBay seller rating by: Shipping your items out on time according to their shipping policies.

What are eBay seller fees 2022? ›

Starting on March 1, 2022, final value fees for Store sellers will increase 0.3% in most categories. For example, sellers with a Basic and above eBay Store who sell in the Home & Garden category will see an increase from 11.7% to 12.0%, a difference of 0.3%.

How do I sell through Amazon on eBay? ›

How to Start Selling on eBay and Amazon FBA
  1. Choose a selling plan.
  2. Think about your selling strategy.
  3. Difference between Amazon FBA and Amazon FBM.
  4. Create an account.
  5. Add your product and listing details.
13 Jul 2020

Are eBay sales down 2022? ›

Sales have been declining slowly and steady for the last year and a half. 2021 and 2022 have been horrible nothing but a downward spiral.. I have done updating, relisting, sell similar, new listings, new pics, updated coded listings, added promo, having sales 10%-15% off.

What is the most profitable item to sell on eBay? ›

Video games are some of the best sellers on eBay. Since they are easy to come by and easy to sell quickly, they are a good place to start if you're new to the platform.
Video Games
  • Pokémon Sword.
  • Madden NFL Football.
  • Animal Crossing.
  • Pokémon Go.
  • Borderlands.
  • Wii Sports Games.
  • Super Mario Bros.
27 Sept 2022

Why are my eBay listings not getting views 2022? ›

If your eBay listings are getting no views, one of the primary reasons might be SEO compliance. As an e-commerce seller, you might be familiar with Search Engine Optimization (SEO). Unless you post your listing with eBay's SEO in mind, it will be very difficult to have your listing on top of the search results.

How many items should I list on eBay per day? ›

Aim for 3-5 listings per day at a minimum but just remember, the more you list the faster you will grow. Once you have built up your store inventory to a comfortable level, the gross value of items you have listed becomes more important than the number of items you're listing daily.

How do I increase sales on eBay 2022? ›

16 proven ways to increase eBay sales in 2022
  1. List new items every day.
  2. Try an eBay promoted listings campaign.
  3. Use keywords to attract views.
  4. Ship fast and free (whenever possible)
  5. Remove negative reviews.
  6. Get eBay Top Rated Seller status.
  7. Offer a generous return policy.
  8. Share your listing on social media.

How can I increase my selling limit on eBay? ›

If you've reached your monthly selling limit, you can request a limit increase and eBay will consider it.
In My eBay:
  1. Go to My eBay Selling Overview.
  2. Scroll down and find the Monthly selling limits.
  3. Click the link Request a limit increase.

Why are eBay sales Slow 2022? ›

Because of unusually strong e-commerce demand a year ago, eBay (EBAY -2.32%) is going through a major growth hangover that's likely to pressure the business at least through the first half of 2022. Sales volumes will likely be down significantly in its upcoming first-quarter earnings report, set for May 4.

How much does the average seller make on eBay? ›

The average eBay seller earns about $35,000 per year. Some top earners make as much as $70,000, and many earn just a few thousand per year. It all depends on how much inventory you can sell, the price of your items, and any extra expenses that you incur like shipping materials.

How successfully sell on eBay for beginners? ›

Selling on eBay: Tips for beginners
  1. Understand when to use auction and fixed prices. ...
  2. Price your items based on other items listed. ...
  3. Offer a generous return policy. ...
  4. Weigh items in their shipping package. ...
  5. Optimize your eBay listings.
8 Aug 2022

How much does eBay take from a $200 sale? ›

If your item sells, eBay keeps a portion of the sale. This final value fee for most categories is 12.9% of the sale price or lower, plus $0.30 per order.

How do I avoid eBay fees? ›

To avoid paying eBay insertion fees, stick to listing only as many items that qualify for zero-insertion fees each month as permitted by your subscription type. By selecting the store subscription model that best suits the number of listings you'll be creating per month, you can reduce the price of your insertion fees.

Why are eBay selling fees so high? ›

eBay seller fees are relatively high at ~12.5% on average, because it costs money to manage their platform of 187 million shoppers, and provide sellers with services like fraud protection and discounted shipping rates.

What sells good on eBay? ›

What's Trending on eBay? Discover Best Selling Items on eBay 2022
  • Electronics & Tablets/Desktop. Electronics & Tablets/Desktop products are ones of the best selling items on eBay. ...
  • Clothing & Shoes. ...
  • Fitness Equipment & Gear. ...
  • Furniture & Home Decor. ...
  • Jewelry & Watches. ...
  • Collectibles. ...
  • Pet Supplies. ...
  • Crafts.
12 Sept 2022

Can you start Amazon FBA with no money? ›

Sometimes it may seem that starting an Amazon FBA business can be a huge investment of time and money. In reality, it can be relatively inexpensive to start! In fact, many new FBA sellers start their businesses with as little as $500 or less!

Is it easy to sell on eBay? ›

It's also easy to become an eBay seller. You can create an account, list a product, and sell it—all in the same day. If you have old stuff lying around your house, selling it on eBay can be an easy way to get rid of it—while making some money.

What is the slowest month on eBay? ›

Opening a store would have no negative impact on your sales. In fact, it could increase them. This is the slowest time of year for most sellers (April through September are the slowest months with July and August being the worst).

Are eBay losing sellers? ›

both SELLERS and BUYERS are leaving EBAY in there MILLIONS. Annual active buyers declined by 9%, for a total of 147 million global active buyers. Annual active sellers declined by 8%, for a total of 17 million global active sellers.

How do you beat eBay algorithm? ›

In order to compete and increase your listing rankings in the eBay algorithm, you need to increase your click through rates, increase the time spent on your listing pages, reduce your bounce rates (buyer leaving your page), and increase your view to purchase ratio (less generic views + more purchases).

What is the most sold item in the world? ›

What is the most sold item in the world? The most sold item in the world is clothing and fashion items. This ranges from women and men's outfits to children's clothing, shoes, accessories, and more. People love their clothes, and fashion isn't going anywhere!

How do I get 500 a month on eBay? ›

If you want to make $500 a month selling on eBay, here are some simple tips to help you achieve this goal.
  1. Get Organized. Organizing your time is essential for successfully selling on eBay. ...
  2. Research. ...
  3. Start with Items Around Your House. ...
  4. Buy Low; Sell High. ...
  5. Market Your Listings. ...
  6. Competition.
14 Jul 2022

What can I sell in 2022? ›

Top Trending Niches of 2022
  • Shapewear.
  • Travel accessories.
  • Healthy and beauty products.
  • Smart watches.
  • Health Care.
  • Skin Care.
  • Hobbies and Craft.
  • Lamps and Shades.
25 Aug 2022

How do I increase my listing views on eBay? ›

How to get more views on eBay - 6 easy steps
  1. Optimize your listings. ...
  2. Put customer service first. ...
  3. Offer eBay Guaranteed Delivery and free shipping. ...
  4. Use awesome photos. ...
  5. Be accurate and don't cheat. ...
  6. Price perfectly.
18 Apr 2018

What has happened to eBay views? ›

“The change you'll see in your page view numbers is a result of a new way of counting views that filters out more non-human traffic.” eBay also said it would begin displaying a 30-day rolling count of listing views instead of a lifetime count.

Can I see who viewed my eBay item? ›

As a seller, you can see how many people are watching your listing under the Watcher column on your active listings page. You can track how many watchers you have on each individual listing, but the identity of the watchers is kept anonymous. There is no way to ID who is watching your sale, or why.

What is the best day to list on eBay? ›

A listing that lasts one day and starts on Monday at 7 p.m. will end on Tuesday at 7 p.m. For this reason, it's a good idea to think about starting and ending times together. Aiming to end in the evening, and on Sunday evening in particular, is usually an effective strategy for generating the highest bids.

How do I get 1000 a month on eBay? ›

How to Make $1000 Per Month on eBay
  1. Use high-quality images of your products.
  2. Write down a complete detailed description of your product and keep your potential buyers in mind.
  3. Make your research.
  4. Schedule your listing and avoid reserve prices.
  5. Select your product carefully.
11 Oct 2017

Can you make a living flipping on eBay? ›

You'll need to dedicate time to browse through thrift shops, local flea markets, estate sales, and other methods to source items to start flipping and find good deals. The income potential from an eBay flipping business can be extremely lucrative with some flippers making over 6 figures from their efforts.

How much are eBay fees? ›

If your item sells, eBay keeps a portion of the sale. This final value fee for most categories is 12.9% of the sale price or lower, plus $0.30 per order. Tip: Listing more than 250 items per month?

Should I accept returns on eBay? ›

You can choose whether to accept returns if a buyer changes their mind about a purchase. However, if an item arrives damaged, doesn't match the listing description, or if the buyer receives the wrong item, you'll generally need to accept the return. To improve your help experience, please sign in to your account.

Does free shipping increase sales on eBay? ›

Ebay strongly encourages Sellers to offer free shipping. I understand why. Free shipping is important to buyers and generally results in increased sales.

How many eBay listings do you need to make a living? ›

we end up needing about $250,000 in sales per year. This works out to 15-20 sales per day. So, to go full-time on eBay and make a decent living, we need to list between 15 and 25 items per day (and source that or more).

Why can I only sell 10 items a month on eBay? ›

This is to protect customers from the possibility of fraud, or being sold fake or stolen goods. For new eBay sellers, the limit begins at 10 items per month, with a total value of $500. More established sellers who demonstrate credibility can apply to have their eBay selling limits raised.

How much can you sell on eBay before paying taxes 2022? ›

For tax years beginning with 2022, if you have transactions totaling $600 or more then you should receive a 1099-K form reporting this income to the IRS. For tax years prior to 2022, the threshold is more than $20,000 in gross sales and have 200 or more transactions on eBay.

Can a business have 2 eBay accounts? ›

The short answer is yes. You can open multiple eBay accounts. eBay understands that users may want more than one account on their platform. For example, some users allocate separate accounts for buying and selling activities.

Do handmade items sell well on eBay? ›

“More people are looking for unique, one-of-a-kind items, which means that homemade crafts are in high demand. Whether it's jewelry, art or even food, if you're crafty, there's a good chance you can sell your wares on eBay.”

Can I sell my eBay name? ›

In the interest of protecting our buyers and sellers, and maintaining a safe marketplace, you can't sell your eBay account or change its ownership.

Is eBay and Amazon the same? ›

The differences between the two companies lie in their business models; Amazon operates like a traditional retail store whereas eBay functions more like an auction house. Amazon relies on third-party sellers to list their products on the site so that consumers have a large inventory of goods to search through.

Can I delete my eBay account and start over? ›

If you change your mind during the time it takes to close your account, you can contact us and ask to have it reopened, if your account is in good standing (not restricted or suspended). If you'd like to use eBay again, you'll need to create a new account - opens in new window or tab.

Can you change your eBay name? ›

You can change your username in the personal information - opens in new window or tab section of My eBay or by selecting the button below. You can only change your username once every 30 days.

How do I choose a good eBay username? ›

How to Choose a Good eBay User ID for Selling
  1. Importance of eBay Seller Names.
  2. Choose an Actual Company Name.
  3. Consider Trends in Company Names.
  4. Stand Out From the Crowd.
  5. Know the Legalities of Naming.
26 Jul 2019

What should I not sell on eBay? ›

Prohibited and restricted items
  • Adults only.
  • Illegal drugs and drug paraphernalia.
  • Embargoed goods.
  • Firearms and accessories.
  • Government items.
  • Hazardous materials.
  • Items encouraging illegal activity.
  • Lockpicking devices.

What Cannot be sold on eBay? ›

These items may not be listed on eBay:
  • Adults only.
  • Drugs and drug paraphernalia.
  • Embargoed goods and prohibited countries.
  • Firearms, weapons and knives.
  • Government, transit, postal items and official items policy.
  • Hazardous, restricted, or regulated materials.
  • Items encouraging illegal activity.
  • Lock-picking devices.

What are the easiest items to sell on eBay? ›

Any kind of mobile phone is often easy to sell on eBay. You can also look to list computers and tablets or broken jewelry watches for parts.
  • Anything to do with Disney.
  • Barbies.
  • Military Items.
  • Stamps.
  • Anything Star Wars.
  • Vintage or Collectible Toys.
  • Baseball Cards.
  • Action figures.
5 days ago

Who is the top seller on eBay? ›


How much are eBay fees? ›

If your item sells, eBay keeps a portion of the sale. This final value fee for most categories is 12.9% of the sale price or lower, plus $0.30 per order. Tip: Listing more than 250 items per month?

Do I need a bank account to sell on eBay? ›

Is there a way to sell on ebay without a checking account now that managed payments are here? No, you must have a checking account.

How much do eBay sellers make? ›

The average eBay seller earns about $35,000 per year. Some top earners make as much as $70,000, and many earn just a few thousand per year.

Who is bigger Amazon or eBay? ›

The size of eBay's marketplaces is a small fraction of what Amazon's is. In 2021, eBay has 182 million users worldwide, while Amazon has over 200 million Prime members alone. Unsurprisingly, Amazon has a much bigger overall revenue compared to eBay.

What makes Amazon better than eBay? ›

While Amazon scores well for trust, loyal customers, lower fees, branding opportunities and their fulfilment service, eBay wins for competitiveness, lower fees, loyalty and fewer restrictions! It's a battle hard-fought, and ultimately, each marketplace has its own unique advantages and disadvantages.


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